Use Case: Publishing to the Marketplace
How to prepare, publish, and price lessons on the Marketplace.
Prerequisites
- At least 5-10 polished, tested lessons
- Complete teacher profile with professional photo and bio
Phase 1: Preparing Your Content
Step 1: Select Your Best Work
Not every lesson belongs on the Marketplace. Choose lessons that are:
- Thoroughly tested with real students
- Self-contained -- a buyer should be able to use the lesson independently
- Polished -- no typos, broken exercises, or placeholder content
- Broadly useful -- appealing beyond your specific student group
Selection Criteria:
| Criterion | Minimum Standard |
|---|---|
| Student tested | Used with at least 3 students |
| Completion rate | 80%+ of students finished |
| Feedback | Positive ratings or verbal feedback |
| Content accuracy | Verified by you or a peer |
| Exercise quality | All exercises tested and working |
| Mobile-friendly | Displays correctly on phone and tablet |
Step 2: Polish for Publication
Before publishing, review each lesson:
Content Review:
- Grammar explanations are clear and accurate
- Vocabulary translations are correct
- Example sentences sound natural
- Instructions are unambiguous
Exercise Review:
- All correct answers are truly correct
- Distractors are plausible but clearly wrong
- Fill-in-the-blank accepts reasonable alternatives
- Sentence builder pieces assemble correctly
Formatting Review:
- Consistent heading structure
- Images display properly
- Audio files play correctly
- Clean, professional appearance
Ask a colleague to go through your lesson as a student before publishing. Fresh eyes catch issues you have become blind to after working on the content for a while.
Step 3: Create a Compelling Listing
Title: Clear, specific, and searchable.
- Good: "Spanish A2: Preterite Tense Regular Verbs -- Complete Lesson with Exercises"
- Bad: "Past Tense Lesson" or "My Spanish Lesson #7"
Description: Write 2-3 paragraphs covering:
- What the lesson teaches (specific learning objectives)
- Who it is for (level, prior knowledge, target audience)
- What is included (number of exercises, vocabulary count, estimated time)
Tags: Add relevant tags for discoverability: language, level, topic, skill, grammar point.
Preview: Select which portions of the lesson buyers can preview before purchasing.
Phase 2: Publishing
Step 4: Set Your Price
Understand Token Pricing
Marketplace transactions use tokens. Standard rates:
- $1 = 100 tokens
- Teacher earnings: You receive tokens when someone purchases your lesson
- Platform fee: A percentage is retained by the platform
Research Comparable Listings
Browse the Marketplace for similar lessons:
- What are other teachers charging for the same level and topic?
- What is the typical price range for your lesson type?
Choose a Price Point
Consider these factors:
- Content depth: More exercises and content justify higher prices
- Uniqueness: Rare topics or approaches command premium pricing
- Your reputation: Established sellers can charge more
Suggested Starting Ranges:
- Single lesson (30 min): 2-5 tokens
- Comprehensive lesson (60 min): 5-10 tokens
- Mini-course (3-5 lessons): 10-20 tokens
Set the Price
Enter your token price in the listing form. You can change this later.
Step 5: Publish the Listing
Navigate to Marketplace Publishing
From your lesson, click "Publish to Marketplace". Or go to "Marketplace" -> "My Listings" -> "Create Listing".
Fill in Listing Details
- Title: Your polished, searchable title
- Description: Your compelling description
- Price: Token amount
- Tags: Relevant keywords
- Preview sections: Which parts buyers can see for free
- Cover image: Upload an attractive thumbnail
Review Preview
Click "Preview Listing" to see exactly how it appears to potential buyers. Check that everything looks professional and complete.
Publish
Click "Publish". Your listing goes live on the Marketplace. The status changes to "published".
Once published, students may purchase your lesson at any time. Make sure you are confident in the content before going live. You can unpublish later, but buyers who already purchased retain access.
Phase 3: After Publishing
Step 6: Monitor Performance
Track these metrics from your seller dashboard:
- Views: How many people see your listing
- Purchases: How many buy it
- Conversion rate: Purchases divided by views
- Revenue: Total tokens earned
- Ratings: Student satisfaction scores
- Reviews: Written feedback from buyers
Step 7: Iterate and Improve
Based on sales data and feedback:
- Update lesson content to address common questions
- Improve exercises that buyers find confusing
- Add content that reviewers request
- Adjust pricing if needed (raise for high demand, lower for slow sales)
- Refresh the listing description and tags periodically
Phase 4: Scaling Your Marketplace Presence
Step 8: Build a Catalog
- Complete a level: Publish all A1 lessons before moving to A2. Buyers who like one lesson will buy more from the same series.
- Create bundles: Offer mini-courses (3-5 related lessons) at a discount compared to buying individually.
- Cover multiple skills: Grammar, vocabulary, conversation, listening -- variety attracts different buyers.
Next Steps
- Marketplace - Full Marketplace reference
- Billing and Tokens - Understand token economics
- Building a Lesson Library - Scale your content creation
Q&A
Can I update a lesson after it has been purchased?
Yes. Updates are reflected for all current and future buyers. Notify existing buyers of significant updates as a courtesy.
What happens if a buyer is unhappy?
The platform has a review and dispute process. If a buyer has a legitimate complaint (broken exercises, inaccurate content), address it promptly by fixing the issue.
Do group sessions cost more tokens than individual sessions?
Group sessions use the same token cost as individual live sessions. The cost is per session, not per participant.